Monday, June 10, 2013

ADVERTISEMENT PRINCIPLES

MANY PEOPLE HAVE WRITTEN ARTICLES ON THIS VERY TOPIC BUT TODAY I WANT TO GIVE YOU THE INSIDER SECRETS OF ADVERTISING AND MAKE YOU UNDERSTAND, HOW ADVERTISING CAN HELP TO MOVE BOTH YOUR ONLINE AND YOUR OFFLINE BUSINESS FORWARD TO THE NEXT DIMENSION AND YOU BEGIN TO REACH THE INTERNATIONAL MARKET BUT HOWEVER NOT WITHSTANDING AM GOING TO SHOW YOU SOME OTHER SECRETS OF ADVERTISEMENT.
WHAT IS ADVERTISEMENT: NOW THE TRUTH IS THAT FOR ANY BUSINESS TO MOVE THERE IS AN ELEMENT THAT THAT BUSINESS CAN NOT DO WITHOUT AS THIS IS THE FACE OF ANY BUSINESS.SO THEREFORE ADVERTISEMENT CAN BE DEFINED AS THE PROCESS OF MAKING YOUR PRODUCTS KNOWN TO THE CONSUMERS.

I DIVIDE ADVERTISEMENT INTO TWO TYPES;

1) ONLINE ADVERISEMNT.

2) OFFLINE ADVERTISEMENT.

ONLINE ADVERTISEMENT

THIS IS A SITUATION WHEREBY YOU USE INTERNET TO PROMOTE YOUR PRODUCTS AND SERVICES AND I DIVIDE THEM INTO TWO TYPES NAMELY;

1) PAID ADVERTISING: THIS IS THE PROCESS OF USING ADVERTISEMENT SERVICES THAT ARE PAID FOR TO PROMOTE YOUR PRODUCTS AND SERVICES.LIKE EVERY BODY ALWAYS HERE ME WRITE "EVERY ENTREPRENEUR WHOM WANTS TO MAKE IT MUST USE THE INTERNET IN THIS PRESENT WORLD".THERE ARE CERTAIN THINGS I WOULD LIKE TO TELL YOU BEFORE YOU MAKE THE CHOICE OF USING ANY PAID ADVERTISING

1) TRY AS MUCH AS POSSIBLE TO USE BIG AND ALREADY ESTABLISHED WEBSITES TO DO PAID ADVERTISING ELSE IF YOU USE SMALL WEBSITES YOU WOULD GAIN LESS AND LOOSE MORE.

2) RATHER THAN USING OTHER MEMBERSHIP SITES MAKE USE OF BLOGS AND OFFER PROPER INCENTIVES TO THE WEBMASTER.OK YOU MAY ASK ME WHY I SAY SO,NO OTHER REASON BUT FROM RESEARCH HAVE FOUND OUT THAT,

A) GOOGLE IS SURE TO SEE BLOGS AS LESS SPAMMERS THAN FORUM SITES AND THIS IS JUST BECAUSE OF ONE VERY REASON BLOGS ARE MANAGED AND POSTS ARE MADE BY ONE PERSON BUT IN FORUMS VARIOUS KINDS OF PEOPLE BOTH THOSE WITH GOOD INTENTS AND BAD INTENTS POST THERE AND THERE SPAM THE SITE.

B) A BLOGGER WILL TRY AS MUCH AS POSSIBLE AND GIVE A GOOD ARTICLE ON YOUR PRODUCTS WHICH WILL BOOST YOUR SALES AS PEOPLE WON'T LIKE TO SPEND THEIR MONEY ON A PRODUCT THEY CAN'T SEE A REVIEW ABOUT.

NOW WITH THE ABOVE TWO REASONS YOU KNOW THAT IT IS BETTER TO ADVERTISE YOUR PRODUCTS ON A BLOG THAN ON A MEMBERSHIP SITE ALSO THERE IS ONE MORE IMPORTANT THING WHICH IS THAT IF YOU ADVERTISE ON A FORUM SITE YOUR ADS ARE MOST LIKELY TO BE VISIBLE TO ONLY MEMBERS OF THAT SITE AND NOT GUESTS.

3) TRY AS MUCH AS POSSIBLE TO USE SEARCH ENGINES LIKE GOOGLE,YAHOO AND BING TO DO YOUR PAID ADVERTISING RATHER THAN OTHER WEBSITES AND THIS IS BECAUSE EVERYDAY PEOPLE ARE SEARCHING THE NET FOR INFORMATION AND THEY DO THIS USING THIS SEARCH ENGINES AS SUCH YOUR ADS GET VIEWED BY MANY PEOPLE AT A TIME AND THIS SEARCH ENGINES MOST OF THE TIMES DISPLAY YOUR ADS TO PEOPLE WHO SEARCH FOR THINGS PARTAINING TO YOUR PRODUCTS AND SERVICES THEREBY TAKING YOU DIRECTLY TO YOUR TARGET MARKET STRAIGHT AWAY.
NOW BELOW ARE SOME TYPES OF COMPANIES WHOM YOU CAN DO ONLINE PAID ADVERTISING WITH.

A) SEARCH ENGINES E.G GOOGLE ADWORDS

B) PAY PER CLICK COMPANIES NOW THIS COMPANIES MANY OF THEM ARE OUT THERE  AND THEY SCAM THEIR AFFILIATES BY NOT ISSUING PAYMENT TO THEM WHEN THEY REQUEST BUT THEY JUST USE THE WEBSITES OF THEIR AFFILIATES TO GAIN MORE AUDIENCE FOR THEIR ADVERTISERS.SO THE ONLY ONE I CAN VOUCH FOR IN A WAY IS GOOGLE ADSENSE

C) BLOGS ARE VERY IMPORTANT IN ADVERTISING THAT YOU CAN NOT JUST DO AWAY WITH THEM COMPLETELY BECAUSE BLOG OWNERS LIKE ME WE ALWAYS FIGHT HARD TO DEVELOP FRESH AND UNDERSTANDABLE CONTENT FOR OUR BLOG SO THAT OUR SEARCH ENGINE RANKINGS AND VISITORS WON'T BE REDUCED AND AS SUCH PERMIT ME TO SAY THAT WE BLOGGERS ARE GIFTED WRITERS AND SO IF WE WERE TO WRITE ABOUT YOUR PRODUCTS AND ADVERTISE THEM ON OUR BLOG YOU CAN TELL HOW MUCH PEOPLE YOU WILL GET TO CHECK OUT YOUR PRODUCTS.SOME GOOD BLOGS I WILL SUGGEST YOU CONTACT THEIR OWNERS TO WRITE ON YOUR PRODUCTS AND ADVERTISE THEM FOR YOU;

I) OGBONGEBLOG: THIS GUY HAS A VERY GOOD BLOG AND HE IS ALSO A PRO  WRITER,HIS BLOG IS A GOOD PLACE TO ADVERTISE YOUR PRODUCTS.

II) HOTUTBLOG: THIS IS MY BLOG AND IT IS A VERY GOOD PLACE TO ADVERTISE YOUR PRODUCTS,I DON'T CHARGE VERY HIGH TO WRITE AND ADVERTISE YOUR PRODUCTS ON MY SITE AND NOT ONLY THAT I WILL SUBMIT YOUR PRODUCT'S WEBSITE TO ALL THE MOST PORPULAR DIRECTORIES AND WEBSITES IN THE WORLD ALL OVER THE NET.

OFFLINE ADVERTISING

THIS METHOD OF ADVERTISING CAN BE DEFINED AS THE PROCESS OF USING OTHER MEANS OF ADVERTISING THAT ARE OUTSIDE THE INTERNET AND AS STUPID AS THIS MAY SOUND NOT EVERY PERSON IN YOUR COMMUNITY,TOWN,STATE,COUNTRY AND IN THE WORLD HAVE ACCESS TO THE INTERNET AND HOW DO YOU PLAN TO REACH THIS PEOPLE YOU HAVE TO USE OFFLINE METHODS TO DO THIS,NOW BELOW I WILL BE HIGHLIGHTING THE VARIOUS METHODS WITH PICS.

1) THE USE OF T-SHIRTS: THIS IS A VERY GOOD METHOD OF ADVERTISING YOUR BUSINESS MOST OF THE BIGGEST COMPANIES IN THE WORLD AND EVEN MEDIUM SIZE BUSINESSES HAVE T-SHIRTS WHICH THEY GIVE THEIR WORKERS TO HELP THEM ADVERTISE THEIR BUSINESS AND IT REALLY HELPS THEM.BUT IT DEPENDS SO MUCH ON YOUR DESIGN SKILLS,I CAN EVEN HELP YOU CREATE A T-SHIRT TEMPLATE FOR YOUR COMPANY WHICH YOU WILL GIVE TO YOUR PRINTER TO PRINT ON THE SHIRTS OF YOUR EMPLOYEES SO IF YOU WANT ME TO DO IT FOR YOU CLICK HERE
2) MUSIC AND DANCING: THIS ANOTHER VERY GOOD METHOD AND THIS A SITUATION WHEREBY YOU HIRE DANCERS FROM HIGH SCHOOLS OR COLLEGE AND OTHER PLACES TO DANCE IN THE MAIN ROAD AND SELL YOUR PRODUCTS TO ACT AS AN INCENTIVE TO 
THEM YOU COULD TELL THEM YOU WOULD GIVE EACH PERSON 20 PERCENT OF THE SALES THE PERSON MAKES AND THIS WILL MAKE THEM DO EVERYTHING THEY CAN TO MAKE SURE THEY SELL MUCH,RIGHT NOW IN THE CAPITAL CITY OF MY COUNTRY NIGERIA ABUJA THIS IS THE STRATEGY USED BY MOST ENTREPRENEURS AND BUSINESS MEN.



3) BUSES: THIS IS THE USE OF MOBILE VEHICLES AND BUSES TO CARRY AROUND PAPER ADS OF YOUR BUSINESS AND THIS CAN HELP TO GIVE YOUR BUSINESS MORE EXPOSURE.

4) YOU CAN ALSO MAKE USE OF SIGNBOARDS,BILL BOARDS,TELEVISIONS AROUND THE ROAD E.T.C TO ADVERTISE YOUR BUSINESS AND YOU WOULD GAIN MORE EXPOSURE TO YOUR BUSINESS.

THINGS TO NOTE:THIS DEPENDS SO MUCH ON YOUR GRAPHIC DESIGN SKILLS,IF YOU KNOW YOU ARE NOT A GRAPHIC DESIGNER DON'T EVEN MAKE AN ATTEMPT TO DESIGN IT YOURSELF AND THIS IS BECAUSE A WRONG DESIGN CAN GIVE THE WRONG IMPRESSION YOU CAN HIRE US HERE TO DO IT FOR YOU.WE PROMISE TO GIVE YOU QUALITY.

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