BEFORE I GIVE YOU THE REASONS, I WOULD LIKE TO TELL YOU WHAT PAID ADVERTISING IS AND WHAT FREE ADVERTISING IS;
1) PAID ADVERTISING:THIS IS WHEN YOU PAY AN ADVERTISING COMPANY A FEE TO ADVERTISE YOUR BUSINESS ON THEIR SITE.THIS KIND OF A COMPANY MUST BE A WELL KNOWN AND PORPULAR COMPANY FOR YOU TO GET THE VALUE OF YOUR MONEY OR ELSE YOU WOULD BE THE ONE LOOSING.PLEASE THIS IS NOT JUST COMPANIES BUT ALSO INDIVIDUALS WITH WELL KNOWN PORPULAR WEBSITES CAN ALSO BE PAID TO ADVERTISE YOUR BUSINESS FOR YOU.
2) FREE ADVERTISING:THIS A COMPANY OR INDIVIDUAL THAT ADVERTISES YOUR PRODUCTS AND SERVICES AT NO COST.THAT IS FREE OF CHARGE.THIS ARE USUALLY LIMITED COMPANIES THAT HAVE NOT GAINED ENOUGH PORPULARITY.,
NOW WHY IS IT THAT WE BLOGGERS ALWAYS ADVISE OUR BELOVED READERS TO NOT GO FOR FREE ADVERTISING BUT TO GO RATHER FOR PAID ADVERTISING;
1) FREE ADVERTISERS ARE NOT USUALLY PORPULAR: FREE ADVERTISING IS USUALLY ONLY THOSE COMPANIES THAT DON'T HAVE ENOUGH PORPULARITY AND SO THEY OFFER YOU FREE ADVERTISING,TO HELP THEM GAIN PORPULARITY AS COMPANIES ARE ALL OVER THE NET ALWAYS LOOKING FOR WAYS TO ADVERTISE THEIR BUSINESS.
2) FREE ADVERTISERS USUALLY HAVE VERY STEEP CONDITIONS YOU MUST ACCEPT:THEY ARE VERY GOOD WITH VERY STEEP CONDITIONS THAT IF YOU DON'T ADHERE TO THEM THEY REMOVE YOUR ADS WITHOUT A SINGLE WARNING TO YOU.LIKE FOR EXAMPLE SOME OF THEM WE SAY THAT YOU MUST PLACE A LINK BACK TO THEM FOR ONE FULL YEAR AND THEIR ROBOTS ARE CONSTANTLY WATCHING YOUR SITE AND THE DAY YOU MAKE A MISTAKE,THEY WILL REMOVE YOU WITHOUT FOREWARNING YOU.
3) SOME OF THIS FREE ADVERTISERS WILL WANT TO HAVE A CERTAIN LEVEL OF ACCESS TO YOUR SITE AND WHEN THEY DO,THEY CONTINUE TO DISPLAY ADS YOU DIDN'T CALL FOR ON YOUR SITE AND ONCE THAT HAPPENS YOU THE WEBMASTER MAY DECIDE TO REMOVE THEIR LITTLE SNIPPETS ON YOUR SITE AND AS SOON AS YOU DO THEY REMOVE YOU IN RETURN FROM THEIR DATABASE.
4) FREE ADVERTISERS USUALLY HAVE A PRO VERSION AND IF YOU ARE NOT USING THE PRO VERSION WHICH YOU PAY TO USE,YOU DON'T EXPECT THEM TO PUT YOU ON TOP OF THEIR PAGE NO MATTER HOW HARD YOU TRY TO WORK ON YOUR SITE THEY WON'T DO IT BUT RATHER THEY WILL PLACE THE ONE OF THOSE THAT PAID THEM FIRST BEFORE YOUR OWN.
5) FREE ADVERTISING IS USUALLY DONE FOR THEM TO GAIN PORPULARITY AND AS SOON AS THEY GAIN THE PORPULARITY THEY WANT THEY WILL CHANGE AND BECOME PAID ADVERTISING AND THEIR PRICES WILL BE SO HIGH.
SO NOW WITH THE ABOVE REASONS YOU SHOULD BE ABLE TO UNDERSTAND THAT FREE ADVERTISING IS NOT GOOD FOR YOUR BUSINESS IF YOU WANT TO GROW YOUR BUSINESS.BUT ALSO I WOULD WANT YOU TO KNOW THOSE THINGS YOU SHOULD LOOK OUT FOR BEFORE CHOOSING A PAID ADVERTISER.
1) CHECK THE PAID ADVERTISER'S PAGE RANKING USING ALEXA AND IF YOU SEE THEIR SITE AS MODERATE TRAFFIC THEN YOU CAN TAKE THEM BUT IF YOU SEE IT THAT THEIR TRAFFIC IS NOT SO HIGH THEN EXCEPT IT IS A BLOG DON'T GO FOR IT.
2) AS A GOOD BUSINESS MAN IT WILL BE GOOD THAT YOU CHECK THE MONEY AT HAND WITH THE PRICE OF THE PAID ADVERTISER,IF YOUR MONEY IS NOT ENOUGH LOOK FOR A CHEAPER ONE AND WHEN MORE MONEY COMES GO FOR THAT COSTLIER ONE.
3) I USUALLY DO ADVISE MY CLIENTS AGAINST P.P.C (PAY PER CLICK) ADVERTISING NETWORKS THAT ARE NOT MEANT FOR PUBLISHERS BUT ARE FOR INDIVIDUALS.THIS INDIVDUALS ARE NOT TRAFFIC THEY ONLY CLICK ON YOUR SITE WAIT FOR ABOUT 20 SECONDS AND LEAVE TO MAKE THEIR MONEY BUT THOSE FOR PUBLISHERS ARE JUST THERE IF AN INDIVIDUAL WHOM IS ELSEWHERE SEES THOSE ADS AND CLICKS IT SHOWS THAT THEY GOT INTERESTED IN THE ADS AND CLICKED IT AND IF YOU CAN SUSTAIN THEIR INTEREST ON YOUR SITE WITH GOOD CONTENT AND PROPER NAVIGATION THEN THEY WOULD VISIT AGAIN AND THAT SHOWS YOU JUST ONE A NEW VISITOR.
4) FIND OUT MORE ABOUT THE PAID ADVERTISER'S SITE ON GOOGLE AND THEN YOU WOULD BE ABLE TO MAKE THE RIGHT CHOICE.
5) CHECK OUT MORE THAN ONE PAID ADVERTISER BEFORE YOU MAKE YOUR DECISION.
"EVERY ONE IS HIGHLY INVITED TO A TUTORIAL TOUR I WOULD BE HOLDING ON THIS BLOG TOMMOROW ON SOME EMAIL FRAUD AND I WOULD BE USING MY LIFE AS A CASE STUDY OF WHAT I EXPERIENCED.DON'T MISS IT OR YOU SUBSCRIBE TO US TO NOT MISS OUT."
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